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Is your business easy to find online?

A practical checklist for making a strong first impression when customers search for your business.

Search for your business as a customer would, using its name, service and location. Can you quickly find the correct phone number, opening hours and address? Inconsistent details across platforms can make a customer hesitate or contact the wrong place.

Open your website and social profiles on a phone. The first screen should explain what you offer and how to contact you. Check that buttons are easy to tap, text is readable and pages load well on a typical mobile connection.

Look at your service descriptions. Replace broad claims with clear explanations of what a customer receives, who the service helps and what happens after they inquire. Useful photos and examples can answer questions that a slogan cannot.

Ask someone outside your team to find a service and reach you using only your online presence. Watch where they pause. Fix those points first, then review the information regularly so it stays accurate.

Want help putting this into practice?

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